If there’s one cardinal sin in marketing, it’s being ignored. The lifeblood of your company depends on marketing; but, your marketing strategy and campaigns are only as strong as their foundation. Optimize your marketing essentials to breath new life into your campaigns with the SBDC’s newest offering, the Marketing Essentials Mastermind (MEM). MEM is a unique combination of classroom learning, one-to-one guidance from a consultant and business networking with one goal: making your marketing sticky, memorable & unmissable to your ideal customer.

Get solid on the critical few marketing fundamentals to:

  • Build stronger, higher converting marketing strategies
  • Craft key messaging that will result in measurable revenue growth
  • Construct the integrated building blocks of marketing to supercharge your overall marketing strategy
  • Get action plans, templates, frameworks and pro-tips to help attract, capture and convert more of your ideal clients
  • Improve the effectiveness and value of your marketing investments

The Marketing Essential Mastermind builds the formative building blocks a strong marketing core with step-by-step simplicity in 7 deep-dive sessions.

SESSION OVERVIEWS: 

  1. INTRO & KPIs (02/05/19)
  2. YOUR BUSINESS VS. YOUR BRAND (03/05/19):
  3. PITCH PERFECT PHRASE (04/02/19):
  4. WEBSITE WIREFRAMES (05/07/19):
  5.  LEAD GENERATORS AND LANDING PAGES (06/04/19):
  6. CONTENT MARKETING STRATEGY (07/02/19):
  7. SOCIAL MEDIA VS. SEARCH ENGINE OPTIMIZATION (08/06/19):

Sessions are held the First Tuesday of every month, February – August 2019 at the Naples Accelerator 1-on-1 business consulting: 1-3 hours per month Interactive classroom learning – 3 hours, once per month. Business tools – we teach them and coach you on how to use them. Exchange of ideas – share your experiences with other small business owners. Accountability & Encouragement – we help you keep accountable to what you say is important with moral support if you get stuck–you might end up with a business bestie for life

If you send emails, run ads, write website content, post on social media, or run any sort of marketing campaigns to grow your business…this is for you. The Marketing Essentials Mastermind is specially designed for business owners, new to mid-level marketing representatives and managers. As well as sales managers, sales representatives and other company employees who impact or interact with the marketing function. This course assumes no previous background in marketing.

YOUR FACILITATORS:

  • Theresa Ayers I teach you how to transform social media trends into a tried and true social footprint that drives qualified traffic to your product or service.
  • LaShaun Collier I help clients engineer an impossible-to-ignore business presence by leveraging the art of branding and the science of systems to generate traffic, subscribers and customer conversions.
  • Andrea Robinson I help you establish a cohesive marketing strategy for your business that creates trust and recognition, so you can find and keep more customers while growing the marketing metrics that matter to your bottom line.

INVESTMENT:

$250 MINUS A $200 SBDC Scholarship = $50 (Your Cost) Course Certificate, upon completion Only 15 spots available, by application only.

Apply NOW!