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SCORE: Driving Sales by Buying Clicks with Ads on Google
June 23, 2018 @ 9:00 am - 12:00 pm$25
Capping off our series of Google workshops, Driving Sales from Buying Clicks with Ads on Google, will take a deep dive into how businesses can research, design, test and evaluate Google AdWords campaign using the free mobile apps and analytics tools available. Today’s consumers rely upon Google to get instant information to fulfill a need. Successful businesses are effectively utilizing the Google platform to capture this digital traffic and outperform their competition. Witness real examples of companies in Southwest Florida generating positive ROI from advertising with Google. Participants should come with their favorite device to engage in this hands-on workshop.
WHAT WILL I LEARN?
- Define digital ad jargon (e.g., PPC, CPC, CPA, PPV, CTR)
- How to leverage a landing page to convert clicks into leads.
- Best practices for testing ad campaigns on Google to control spending
- Case studies of local businesses successfully driving sales with effective Google ad campaigns
- How to retarget website visitors with ads on other websites they visit.
- Best practices for shopping and evaluating ROI from professional digital advertising services.